PALEMBANG – The Company of Semen Baturaja (SMBR), through the State-owned Business Enterprises’ Creative Workshop of Baturaja, is pushing for proprietors of small and medium businesses during the ongoing Covid-19 pandemic in order to help revive their productivity.

Small and Medium-sized enterprises has an important role within Indonesia’s economic cycle. During the middle of pandemic, a lot of business owners’ struggled as their revenue got affected negatively.

“We (Semen Baturaja) are doing our best to stimulate the Small and Medium-sized Enterprises and also rekindling their spirit to help improve the economy”, as stated by the Vice President Corporate Secretary of SMBR, Basthony Santri.

Since 1991, SMBR has had committed to distribute partnership fund that could be used to fund many business proprietors. Until recently, there are already more than 2000 listed small and medium enterprises which have become the company’s development partners.

Semen Baturaja not only merely helps funding business; the company also routinely organized various management, creativity, and promotional training programs while actively socializing about how small and medium businesses should be capable of self-adjusting and become more responsive in looking up business opportunities during the Covid-19 pandemic.

“Through the Baturaja Creative Workshop, we are helping business owners to learn on how to make face masks; a commodity that is urgently demanded by society as of right now”, he added.

SMBR has also involved its development partners to produce non-medical cloth face masks which are donated to several Covid-19 Task Forces in their respective region, such as: Palembang city, Baturaja city, and the province of South Sumatra.

Other than that, other form of support that the company has provided to small and medium business owners is the organizing of various training programs through video conference in accordance to the Covid-19 standard health protocol. The training subject that was being taught is also appropriately fitting with the current situation, such as “Branding Amidst the Pandemic”, “Content Marketing Strategy”, “Copy Writing”, and “Financial Digital Reporting”.

SMBR through its Creative Workshop has also collaborated with the Indonesia’s Gapura Digital Google Team in holding a Focus Group Discussion (FGD) class for small and medium business owners that are listed as the company’s development partners. The class was held to help small and medium business owners in reporting any possible hindrances they encountered during the middle of Covid-19 pandemic while also providing ideas and advices to resolve problems faced by their fellow business companions with the help of a facilitator.

During this year (2020), SMBR also worked with the OKU GO Indonesia as one of its development partners in marketing its business products. OKU GO Indonesia is an application created by the young generations of South Sumatra that provides local bike transportation and food and beverage delivery service online. Due to Covid-19 pandemic that demands people to maintain Physical Distancing, the products of small and medium businesses that are also the development partners of Baturaja’s Creative House have been made easier to market and extend its sales territory.

Many efforts have been comprehensively done by SMBR in terms of funding, production, and product marketing to help push small and medium businesses’ productivity in order to guarantee the program’s success. “Our hope within this program is to resurrect the small and medium businesses and the economy of Indonesia” he noted lastly.

PALEMBANG – In preparation of the upcoming New Normal phase, Semen Baturaja held Covid-19 rapid test for all of its employees. The rapid test for Palembang site, the Representative Office of Jakarta, and Jambi was conducted on 9-10 June 2020 then. The test was continued on Site Baturaja on 16-17 June 2020 and Site Lampung on 19 June 2020. Semen Baturaja has collaborated with Pertamina Medika Hospital or State-Owned Business Enterprises Hospitals in each region to carry out the rapid test. The rapid test was performed in order to anticipate the potential risk and infection of Covid-19 within SMBR environment area, especially considering that in the near future the Central Government, through the Ministry of State-Owned Business Enterprises, has requested for each state-owned company to prepare themselves for the New Normal phase so that their company’s operational processes will be able to work like usual. Semen Baturaja, too, has further tighten its health protocol on its company’s activity in order to protect its employees, customers, distributors, business partners, and stakeholders in entering the novel New Normal phase.

PALEMBANG – The Company of Semen Baturaja (SMBR) has recently started prime shipping its cement products to Pontianak. The product was transported from Boom Baru port on Palembang, to Pontianak on Wednesday, 10 June 2020. The Director of SMBR Marketing, Dede Pasarade, explained that the delivering of the product to Pontianak is a continuity from the market trial that has been done since 2019 then. A total of 750 tons of cement was transported in the prime shipping. Dede also explained that during this month of July, there will be two shipping with a capacity total of 2750 ton. “Should the prime shipping went well, SMBR is ready for a long-term contract with local distributor,” he said.

The primes shipping was done by collaborating with the Tanjung Priok harbor officials, which is a subsidiary company of Pelindo II, whose role is a loading and unloading services company that is appointed by SMBR for its handling service. Dede mentioned that SMBR’s expansion into the cement market in Pontianak was one of the company’s strategic steps to improve the utilization of their existing plants. Furthermore, he added, the company perceived that the cement market in Kalimantan (Pontianak in particular) to be still very prospective for development, regardless of the national cement industry oversupply. “We are confident that our company will be able to attain 5% of the market’s segment in Pontianak for the entirety of 2020”, he said.

Dede further explained that other than the focus on cement sales in South Sumatra market, SMBR will also continue to try expanding its market in the future despite the oversupply condition of the national cement industry and the negative inclination of its growth due to the impact of Covid-19 pandemic. “With the addition of SMBR cement product in Pontianak, we wanted to prove that SMBR is capable of expanding its territory outside of Sumatra,” he said again. Other than Pontianak, SMBR has also prepared several new potential market places outside of Sumatra that are ready to be worked on to reach the company’s target in 2020. “Even right now, we are already looking into possibility in cement exporting and clinker bricks,” he lastly added.

BATURAJA – In the effort to prevent the spreading of Covid-19, Semen Baturaja, through their CSR (Corporate Social Responsibility) Program, has conducted disinfectant spraying for districts and villages situated near Ring I of Baturaja Plant. The CSR program is an act of consideration by SMBR in supporting the government’s attempt to manage the infection of Covid-19 pandemic, especially in the OKU region. The spraying was done on 8 points that include 2 villages and 6 districts, they are: Laya and Pusar village, and the districts of Suka Jadi, Batu Kuning, Saung Naga, Tanjung Agung, Air Gading, and Talang Jawa. The disinfectant spraying has been conducted since 28 May until 3 June 2020 in several public facilities such as: official residences, police department offices, religious institutions, and public schools.

PALEMBANG – Semen Baturaja has organized Halal bi-Halal and Town Hall Meeting in the middle of Covid-19 pandemic. The company event that has become an annual tradition was being held differently this time; it was now done virtually through Video Conference on Tuesday, 4 June, with all Board Directors and employees of SMBR attending (or rather, online) on the conference. The theme for this year’s event is “Stayin-touch even in the middle of pandemic”. The theme was decided accordingly with the current situation of Covid-19 pandemic, where everyone is encouraged to still maintain relationships with each other using the many communication media, such as chat or video call.

The event was opened with official greetings from all Directors and is continued by testimonies from employees’ representatives who shared their experiences when celebrating Eid al-Fitr in the middle of Covid-19 pandemic. The event also featured Town Hall Meeting where participants of the video call discuss about the preparation in adapting to the New Normal. In Semen Baturaja’s case, the company had already prepared several healths Protocol that conforms to Covid-19 standard by forming the Task Force Team of SMBR. Other than that, Semen Baturaja had also even readied Covid Ranger of SMBR who will serve as an agent in socializing about the health protocol for the entirety of Semen Baturaja workers.

Dr. Tuhfa Mahdiah of Siloam In House Clinic has also been provided an opportunity to give lecture about Covid-19 and the enactment of the New Normal from the perspective of a medical worker. Even though the event was done virtually, the purpose of the event, which is to strengthen the bonds between workers, was still able to be realized.

PALEMBANG – Semen Baturaja (SMBR) has donated several medical equipment supplies to Task Force of Rapid Handling of Covid-19 in Palembang city on Wednesday, 13 May, as one of the company’s vigilant policies in compliance to the decreed Letter of Large Scale Social Distancing enactment by the Ministry of Health of Indonesia. Report by the Task Force concerning the increase in positive Covid-19 infection case, where a total of 441 patients are listed, in South Sumatra as per 14 May 2020 has further solidified the enactment. “With the increasing number of infection case, the frontier of the medical force needs to be emboldened,” as Fuad Azizi, the Senior Manager Corporate Social Responsibility representing SMBR Management team, stated when he distributed the supplies to the Regional Secretary of Palembang city, Ratu Dewa, in the official residence of the mayor of Palembang.

The medical supplies given consisted of 1250 pieces of medical mask, 50 pieces of protective equipments, 5000 pieces of handscoons, 50 pieces of goggle glasses, 50 liter of hand sanitizers, and 2000 pieces of cloth face mask. Other than that, during the same occasion, SMBR has also donated 438 packages of food supplies. “We also handed out free food supplies for members of the Task Force. Hopefully it helps them all,” Fuad added. Previously, SMBR, who has been appointed as the coordinator for the Task Force of Covid-19 Disaster Handling in the region of Ogan, Komering, and Ulu (OKU), had also already provided medical equipments to said Task Force.

PALEMBANG – As a gesture of consideration towards the citizens affected by Covid-19, Semen Baturaja along with Bukit Asam and Kapuas Musi Madelyn, both being distributors of Semen Baturaja, have donated 246 packages of food supplies. The donation was held in Palembang Golf Center on Saturday, 9 May, with Fuad Azizi, the Senior Manager CSR, attending while also acting as representative of Semen Baturaja Management team. The food supplies given in the middle of the holy month of Ramadhan can hopefully relieve the burden of many people, particularly those who have lost their livelihood due to the impact of Covid-19.

BATURAJA – In welcoming the holy month of Ramadhan, Semen Baturaja has again showed their consideration towards locals living near by the Baturaja Plant through distributing food supplies packages; something that has become an annual tradition for them. This year, Semen Baturaja has distributed 18.450 free packages into six sub-districts and two villages around the area of Baturaja Plant. The donation has been carried out steadily starting on Wednesday, 13 May, and it includes sub-districts of Air Gading, Sukajadi, Talang Jawa, Tanjung Agung, Batu Kuning, Saung Naga, and the two villages of Pusar and Laya whose location are directly adjacent with Semen Baturaja Plant.

Each of the free packages was distributed through the offices of each district and villages. As for the next step, the Management team of Semen Baturaja would inform the district and village officials about the appropriate technical distributing process for the citizens in need of those supplies, so as to not violate the government’s restriction about activities that might attract a large gathering of people during the pandemic. The Main Director of Semen Baturaja, Jobi Triananda Hasjim, has stated that the philanthropic activity is a part of the company’s budgeted CSR program that is meant for a show of consideration towards the environment and locals living near by the Plant which aims to lessen the social economic burden caused by Covid-19 pandemic. “The supplies were given just in time with the coming holy month of Ramadhan, we are hoping that it could help ease the demand for food necessities during fasting, and we also hope that this act of compassion can give blessing to us all in Semen Baturaja,” he added.

BATURAJA – Coinciding with the May Day, or National Labor Day, Semen Baturaja Worker’s Union had conducted a social activity as form of solidarity between fellow workers. On Wednesday, 6 April, the Union had donated 300 pieces of face masks and provided takjil (sweet treats during Ramadhan) for officers working on Covid-19 Posts in OKU Region, Pasar Atas post, Batu Kuning post, and Lubuk Batang post. Hopefully, through this show of consideration, it could lift up the spirits of all officers (military soldiers, polices, disaster management boards, municipal polices, and medics) who are working hard to ensure the safety and well being of citizens from the threat of Covid-19. We all should also contribute to their cause by maintaining our health, wear face mask, and diligently wash our hands to prevent Covid-19 infection. Lastly, it is better to keep staying at home unless there’s emergency.

PALEMBANG – The Company of Semen Baturaja (SMBR) and the Attorney General Office of South Sumatra have signed a memorandum of understanding concerning the handling of civil law and state administrative procedure law in the latter’s office building on Wednesday, 22 April.

The signing of the memorandum was performed by the General and Human Resources Director Amrullah who represented the management of SMBR accompanied by the Vice President Corporate Secretary, Basthony Santri. The Head of South Sumatra Attorney General Office, Dr. Wisnu Baroto Sh.H.,M.Hum, along with others, have also attended the ceremony. The memorandum of understanding signed among SMBR and the Attorney General Office of South Sumatra is a collaborative arrangement concerning the handling of civil law and state administrative procedure law within the scope of providing legal assistance, providing legal consideration, and other legal actions that are necessary for SMBR. Other than that, the memorandum also serves as continuity for another memorandum that was previously been signed by SMBR and the Attorney General Office of South Sumatra.

During the current pandemic, the signing process was done in accordance to the Covid-19 prevention procedure. All party involved are required to wear face mask and apply physical distancing when present on the Attorney General Office of South Sumatra. With the signing of this memorandum, it is hoped that SMBR will be able to continue in preserving their company as one of the country’s assets and national vital object.

During the current pandemic, the signing process was done in accordance to the Covid-19 prevention procedure. All party involved are required to wear face mask and apply physical distancing when present on the Attorney General Office of South Sumatra. With the signing of this memorandum, it is hoped that SMBR will be able to continue in preserving their company as one of the country’s assets and national vital object.