PALEMBANG – Related within the SMBR’s 46th Anniversary Celebratory events, Semen Baturaja also held gathering party that is unlike the last year; this time, it is implemented virtually on Monday (16/11) to act as a preventive measure against the spread of Covid-19.

The party was participated by the Board of Commissaries, Directors, the entirety of Semen Baturaja workers, Heads of Holding Companies under Baturaja’s Multicompanies and Daya Insani (Human Empowerment), and Semen Baturaja’s Employees’ Housewife Association.

Though there weren’t much festivity around, SMBR still managed a creativity contests for its employees, such as the 46th Anniversary Logo making contest and Short Movie contest. These contests were arranged to kindle celebratory spirit and also to push creativity and productivity of the workers during the pandemic.{}

PALEMBANG – Among the series of the SMBR annual Anniversary Celebratory events, one of them is the Service and Miletone Awarding.

This year, the awarding was done virtually on Monday (16/11) at the head office of Semen Baturaja in Palembang City in accordance to the regulated Health Protocol.

The award was given to 5 employees of SMBR from three different plant locations: Palembang, Baturaja, Lampung. The awards were symbolically presented by the Board of Directors of SMBR.

Employees of SMBR whose years of service have reached 10, 30, and 35 years were the ones qualified to receive the award.

The awarding serves as a token of appreciation by the management of SMBR towards employees for the dedication that they have shown throughout the years of working as a member of the big family of SMBR.{}

PALEMBANG – The General & Human Resources Director of Semen Baturaja, Amrullah, had acted as the main speaker of Public Relation Web Conference with the theme of “Be Creative and Develop Your Skill to Get Your Dream Job”.

The event was organized by the Assembly of Faculty of Social Science and Political Science of Sriwijaya University using Zoom meeting to facilitate the conference on Saturday (17/10).

The Vice Dean III of the Faculty of Social and Political Science of Sriwijaya University, Dr. Andi Alfatih M.Pa, officially opened the conference and is followed by hundreds of students.

During this occasion, the Vice Dean provided lectures about the work demands faced by workers within the era of industrial revolution 4.0.

During the closing of the conference, the Vice Dean encouraged the students to not be afraid in facing the industrial revolution 4.0, to always remain optimistic, and to never stop learning new things especially in a time where competition has become increasingly intense in order to ensure success in future.

BATURAJA – As an effort in to promote the use of face mask to prevent the spread of Covid-19 virus, and to also rouse workplace creativity, Semen Baturaja held a Face Mask Design Contest that was being participated by its employees.

The contest was organized by the Security, Safety Health & Environment Division of Semen Baturaja. Each design was assessed by the Directive Boards of Semen Baturaja in which the scoring criteria are based on its Originality, Artistic Design, and Congruity with the Coivd-19 theme.

Let’s fight Covid-19 by wearing mask and abiding the Health Protocol!

LAMPUNG – The Director of Production and Development of Semen Baturaja, Darconi, has acted as the main speaker in a public lecture with the theme of “Introducing Cement Industry and its Development”. The event was organized by the Faculty of Industrial Engineering of Sumatra Institute of Technology through Zoom meeting on Wednesday (30/09).

Vice President Production, Eko David Irawan, Vice President Maintenance, Adi Oktaviandi, Vice President Mining, Hendri Irawan M, and Vice President of Research & Development, M Beni, were present to accompany the Director during the event.

The Head of Research Institute, Community Services, and Educational Quality Assurance, Itera Ratna Widyawati, officially opened the Public Lecture. Participants of the lecture consisted of not only students of Industrial Engineering, but also students from various different majors in the institute.

The Director presented a lecture about Semen Baturaja’s company profile, such as the production process of cement and its other products. He also revealed some information concerning the skills needed by the cement industry workers at the present.  

At the closing of the Public Lecture, the Director gave a message to the students stating about the importance of proper attitude and knowledge as the key of success for their future.

JAKARTA – As an anticipatory measure to minimize loss potential risk, the company of Semen Baturaja is strengthening its relationship with the Insurance Company of Jasindo in order to protect its business assets from the risk of fire, earthquake, and possible larceny.

The collaborative agreement was signed directly by the Main Director of SMBR, Jobi Triananda Hasjim, and Acting Main Director of Asuransi Jasindo, Didit Mehta Pariadi.

The signing was held on the Golf Course of Bukit Pelangi in Bogor on Saturday (26/09). Notably, Semen Baturaja had had previously cooperated with Asuransi Jasindo.{}

PALEMBANG – The Director of Production and Development of Semen Baturaja, Daconi, has been given opportunity to become the main speaker of an Industrial Talk with the theme of “Introducing Cement Industry along with its Development” that was organized by the Faculty of Engineering of Sriwijaya University through virtual Zoom meeting.

The Director was accompanied by the Vice President Operation I, Eko David Irawan, VP Operation II, Adi Oktaviandi, Vice President Mining, Hendri Irawan M, and Vice President of Research & Development, M Beni, along with the entire boards of SMBR.

The Dean of Faculty of Engineering of Sriwijaya University, Subriyer Nasyi, officially opened the Industrial Talk followed by hundreds of students from numerous majors in the same faculty.

The Director had the opportunity to give lecture about the brief introduction of Semen Baturaja and its products, while also providing insight to the students concerning the various working skills that are on demand within the cement industry as of the moment.

At the end of the Industrial Talk, the Director was encouraging the participating students to always be diligent in fulfilling their duty. He further emphasized that said diligence will be the key to success in their future.{}

PALEMBANG – The General & Human Resources Director of Semen Baturaja has become an interviewee during the National Leadership Training Level II Batch XIX 2020 that was held by the Human Resources Development Board of South Sumatra Province Region on Tuesday, 1 September, at Putri Kembang Dadar auditorium.

The training, under the theme of “Entrepreneurship Leadership Strategic Issue (Role Model)”, was being attended by 60 participants who consisted of Echelon II Officials and other Officials who have been readied to occupy the Echelon II rank within the Regency/City Government Area in South Sumatra, locals or not.

The training was organized in order to fulfill the Managerial Competence Standard that is mandatory for the First Leader Officials in Government.

Mr. Amrullah shared his knowledge and told many stories about leadership pattern and the dynamics that he had faced throughout his experience while working in Semen Baturaja and involved in several organizations.

PALEMBANG – The General & Human Resources Director of Semen Baturaja, Amrullah has become one of the panelists during the Housing Talkshow that celebrates the National Housing Day 2020 that was held on Friday, 28 August, at Arya Duta Palembang hotel.

The talkshow, which has adopted the theme “Realizing First House for Low-income Households & National Housing Reformation”, has discussed about government’s attempt to provide subsidized house with affordable price, sufficient quality, and worth inhabiting for low-income households with the help of the Ministry of Public Works and Public Housing of Republic of Indonesia.

The talkshow invited the Head of Housing and Settlement Area Official of South Sumatra, Basyarudin Akhmad and the Director of Housing Funding Coordinator of Ministry of Public Works and Public Housing of Republic of Indonesia, Adang Sutara as keynote speaker together with several other panelists, of which are the Head of BP2BTJ Housing Program Facilitator Team, Rianthony Nata Kusuma, Director of the company of Nusantara Bangun Rumah, Hartama B.I Barus, as well as the representatives from Mandiri Bank and BTN Bank.

The talkshow had also announced the winners of the House Designing Contest and Photography Contest that were held by the Housing and Settlement Area Official of South Sumatra.

The Strategy was Informed to Public Expose Live 2020 that was Held by IDX in Collaboration with OJK, KPEI, & KSEI

The Management Team Keeps on Pushing for the Sales of Mortar and Developing White Clay-producing Facility

JAKARTA – Semen Baturaja has become the first Open Company in Public Expose Live 2020 that was held by Indonesia Stock Exchange on Monday, 24 August, through interactive internet-based Zoom Meeting application.

Presentations regarding the company’s achievement during the entirety of Semester I/2020 and future planning in Semester II/2020 were being directly delivered by the Main Director, Jobi Triananda Hasjim, accompanied by Financial Director, M. Jamil and Vice President Corporate Secretary, Basthony Santri.

With the drop in demand for national cement products during the entire Semester I/2020, the company of Semen Baturaja (SMBR) as one of the State-owned Business Enterprises within cement industry has already prepared several strategic measures to reach target in Semester II/2020.

A glance at SMBR’s achievement in Semester I/2020 has shown a less than desirable result. The Main Director Jobi Triananda Hasjim has stated that the company will focus to improve the sales performance in order to reach target in Semester II/2020.

One of the strategic measures prepared by SMBR is to improve the sales of its newest product variations, such as Mortar and White Clay.

“This Semester II/2020, our Mortar, under the brand Baturaja Mortar, will be released and sold in mass production after several previous months of market trial in Bandar Lampung region” Jobi said.

Baturaja Mortar features 5 (five) variants, which are: Acian Mortar, Pairs of Lightweight Concretes, Ceramic Adhesive, Pairs of Concrete and Plastering, and White Acian. SMBR has prepared two production units with the capacity of 1,5 and 6 tons per days which are located in Panjang Plant in Lampung to supply Mortar.

Other than that, in order to support the sales of White Clay product which contributes largely to SMBR’s performance, the company has also been developing White Clay production facility to help achieve the 50.000 ton target in accordance with the sales contract that SMBR has signed with the company of Pusri, a subsidiary of Indonesia’s Fertilizer Manufactory.

Through Semester I/2020, the realization of White Clay sales have reached 15.282 ton or 7% higher from the initial target within said period.

“Our company is confident that the sales target of White Clay in 2020 will be reached over time as its production facility become more accessible” Jobi added.

Through its subsidiary company, Baturaja Multi Usaha (BMU), Semen Baturaja has also expanded into the business of Lightweight Concrete while also preparing other derivative products, such as Fiber Cement Board (FCB) and Porous Concrete that are still undergoing testing phase.

Other than developing its product variants, SMBR is also focused on improving the sales of cement particularly on its home base in South Sumatra. SMBR has also readies some anticipative measures to reach target in Semester II/2020 such as market expansion outside of South Sumatra. The prime shipping of cement products to Pontianak, West Kalimantan amounting of 2.250 ton as per July 2020 has become the entry point of the company to enter the market inside Kalimantan. Further, SMBR has actually also been preparing to expand its market into the province of Riau in the near future.

The management team of SMBR has also been taking measures of raw materials and energy efficiency, strengthening cash flow through doing investment credit repackaging, and postponing several capital expenditure budgets to improve the company’s performance in 2020.

Throughout Semester I/2020, SMBR has recorded its cement sales volume to be 746.612 ton, or reaching 84% in comparison with last year’s same period. The achievement of this sales volume is considered to be well enough if taking into account the impact of Covid-19 pandemic that has caused the significant decline of cement demand within the entire region under the company’s sales territory.

The management team has also become more confident that SMBR’s performance in Semester II/2020 can be improved in conjunction with the release of National Economic Recovery program by the government which is hoped to be able to help push the growth of property sector, who is a main attractor of cement industry.