BATURAJA – PT Semen Baturaja (Persero) Tbk (SMBR) through the Baturaja SOE House held a product photo training for fostered MSEs on Thursday (15/09) at the Baturaja SOE House.

This training invited the resource person, Supriadi, a photography practitioner who is also the OKU Local Government Public Relations Protocol. There are 14 MSEs fostered by Baturaja SOEs who participate in various variations of MSE products.

SMBR wants to develop MSEs’ skills in mastering photography and editing techniques in order to be able to produce attractive product photos before being marketed online. In addition, the content produced can also increase the brand image of MSE products in the eyes of consumers.

Supriadi explained that good and attractive product photos are one of the marketing techniques to attract consumers because this needs to be applied to all MSEs in order to compete in the current digitalization era.

Risal as the supervisor of the Baturaja SOE House said that this kind of training was a routine agenda held by Semen Baturaja through the Baturaja SOE House.

“This training has a positive impact on MSEs to be able to display their products more attractively and professionally. So that marketing will increase and bring MSEs even more advanced,” added Risal.{}

PALEMBANG – PT Semen Baturaja (Persero) Tbk (SMBR) through the SOE TJSL Program distributed assistance in the form of cash and basic necessities to fire victims on Jl. Aibtu A Wahab Lrg. Suka Damai I RT.08 RW.02 Tuan Kentang Village, Jakabaring District, Palembang City, on Monday (19/09).

This fire accident occurred on Wednesday (14/09) after maghrib time which had scorched 1 housing unit filled by 4 families.

This assistance was given directly by the Senior Manager of Corporate Social Responsibility (CSR) Gili Aprial Braja together with the CSR Team to the fire victims with a total aid value of Rp. 5.000.000.- (in cash and food packages).

“The distribution of this aid is a manifestation of SMBR’s concern that it is always alert and ready to respond to a number of disasters in order to help and ease the burden on the community and the environment affected by the disaster through the SOE TJSL Program.” said Gili.

On behalf of Mr. Imron’s family, he would like to say a thousand thanks to SMBR who has really cared for their extended family who were affected by the disaster, may the company continue to be successful and progress and always be given abundant sustenance and blessings in running the company.

Hopefully the assistance provided can be useful and slightly ease the burden for residents affected by the fire disaster.{}

PALEMBANG – PT Semen Baturaja (Persero) Tbk (SMBR) held an online Public Expose on Tuesday (13/09) to comply with Indonesia Stock Exchange Regulation Number I-E concerning Obligation to Submit Information. On this occasion, Daconi as the President Director of PT Semen Baturaja (Persero) Tbk explained the positive achievements that the Company has achieved throughout the half of 2022.

After the Covid-19 pandemic, the growth of the cement industry in Indonesia is getting better. The total demand for National Cement in Semester I/2022 reached 29.4 million tons, an increase of 1.2% compared to the same period the previous year. However, this growth was not in line with demand on the island of Sumatra, which actually fell by 1.6% (yoy).

In the midst of the decline in demand, SMBR was able to record sales volume growth of up to 5% (yoy) or 890,136 tons. SMBR cement sales from the retail segment increased by 4.9% and the project segment increased by 1.9%. In terms of composition, SMBR’s cement sales are still dominated by the retail segment as last year.

The sales volume growth boosted SMBR’s revenue and net profit which also grew positively. SMBR recorded a revenue increase of 8% (yoy) to Rp825.5 billion until June 2022.

“In fact, SMBR’s net profit increased significantly to 495% or Rp. 15.78 billion compared to last year.” Daconi said.

In Semester I/2022, SMBR’s financial position was quite good, as seen from the maintained total assets, liabilities (liabilities) and equity as well as the final cash and cash equivalents (Nett Cash) which increased compared to the previous year.

SMBR’s positive performance is inseparable from strategic initiatives that have been implemented by Management, starting from the Cost Leadership through SMBRGO45 Program, Strengthen Market Positioning and Competency Improvement of Employees.

In the Cost Leadership initiative, SMBR carries out various cost efficiency efforts in various fields. Management also strengthens Market Positioning, including through structuring sales channels and expanding sales area coverage through digital platforms so that sales volume is able to grow amid declining demand.

The Competency Improvement of Employee initiative focuses on efforts to create superior and professional human resources by developing a talent management system.

Thanks to positive performance achievements throughout Semester I/2022 and supported by a number of strategic initiatives that have been carried out, Management is increasingly optimistic that it will be able to achieve the target by the end of 2022.

Furthermore, SMBR will continue to encourage improvements in operational patterns and development efforts to be more in line with sustainability principles, especially in facing challenges in the cement industry in the future, such as increasing the use of alternative fuels and substitute materials as well as supporting the government’s efforts to reduce GHG emissions. {}