Improving the Brand Image of MSEs, Semen Baturaja Through Baturaja SOE House Holds Product Photo Training

BATURAJA – PT Semen Baturaja (Persero) Tbk (SMBR) through the Baturaja SOE House held a product photo training for fostered MSEs on Thursday (15/09) at the Baturaja SOE House.

This training invited the resource person, Supriadi, a photography practitioner who is also the OKU Local Government Public Relations Protocol. There are 14 MSEs fostered by Baturaja SOEs who participate in various variations of MSE products.

SMBR wants to develop MSEs’ skills in mastering photography and editing techniques in order to be able to produce attractive product photos before being marketed online. In addition, the content produced can also increase the brand image of MSE products in the eyes of consumers.

Supriadi explained that good and attractive product photos are one of the marketing techniques to attract consumers because this needs to be applied to all MSEs in order to compete in the current digitalization era.

Risal as the supervisor of the Baturaja SOE House said that this kind of training was a routine agenda held by Semen Baturaja through the Baturaja SOE House.

“This training has a positive impact on MSEs to be able to display their products more attractively and professionally. So that marketing will increase and bring MSEs even more advanced,” added Risal.{}