PALEMBANG – The Company of Semen Baturaja (SMBR), through the State-owned Business Enterprises’ Creative Workshop of Baturaja, is pushing for proprietors of small and medium businesses during the ongoing Covid-19 pandemic in order to help revive their productivity.
Small and Medium-sized enterprises has an
important role within Indonesia’s economic cycle. During the middle of
pandemic, a lot of business owners’ struggled as their revenue got affected
“We (Semen Baturaja) are doing our best to
stimulate the Small and Medium-sized Enterprises and also rekindling their
spirit to help improve the economy”, as stated by the Vice President Corporate
Secretary of SMBR, Basthony Santri.
Since 1991, SMBR has had committed to distribute
partnership fund that could be used to fund many business proprietors. Until
recently, there are already more than 2000 listed small and medium enterprises
which have become the company’s development partners.
Semen Baturaja not only merely helps funding
business; the company also routinely organized various management, creativity,
and promotional training programs while actively socializing about how small
and medium businesses should be capable of self-adjusting and become more
responsive in looking up business opportunities during the Covid-19 pandemic.
“Through the Baturaja Creative Workshop, we are
helping business owners to learn on how to make face masks; a commodity that is
urgently demanded by society as of right now”, he added.
SMBR has also involved its development partners
to produce non-medical cloth face masks which are donated to several Covid-19
Task Forces in their respective region, such as: Palembang city, Baturaja city,
and the province of South Sumatra.
Other than that, other form of support that the
company has provided to small and medium business owners is the organizing of
various training programs through video conference in accordance to the
Covid-19 standard health protocol. The training subject that was being taught
is also appropriately fitting with the current situation, such as “Branding
Amidst the Pandemic”, “Content Marketing Strategy”, “Copy Writing”, and
“Financial Digital Reporting”.
SMBR through its Creative Workshop has also
collaborated with the Indonesia’s Gapura Digital Google Team in holding a Focus
Group Discussion (FGD) class for small and medium business owners that are
listed as the company’s development partners. The class was held to help small
and medium business owners in reporting any possible hindrances they
encountered during the middle of Covid-19 pandemic while also providing ideas
and advices to resolve problems faced by their fellow business companions with
the help of a facilitator.
During this year (2020), SMBR also worked with
the OKU GO Indonesia as one of its development partners in marketing its
business products. OKU GO Indonesia is an application created by the young
generations of South Sumatra that provides local bike transportation and food
and beverage delivery service online. Due to Covid-19 pandemic that demands
people to maintain Physical Distancing, the products of small and medium
businesses that are also the development partners of Baturaja’s Creative House
have been made easier to market and extend its sales territory.
Many efforts have been comprehensively done by SMBR in terms of funding, production, and product marketing to help push small and medium businesses’ productivity in order to guarantee the program’s success. “Our hope within this program is to resurrect the small and medium businesses and the economy of Indonesia” he noted lastly.