In the face of increasingly competitive national cement industry competition and efforts to create sustainable performance growth, the Company has formulated various policies and strategic initiatives that are carried out, of course, while still complying with applicable regulations and considering risk aspects. that may arise. The main points of the Company’s policies and strategic initiatives focus on Expansion of Market Share through Industry Synergy, Cost Leadership through the SMBRGO45 Program and Employee Competence Improvement.

Market Share Expansion Through Industrial Synergy

Market Share Expansion Through Industrial Synergy The initiative leads to an increase in sales volume and market share through intensification in the current retail market area which provides positive margins, increased cooperation in bulk cement supply with BUMN Karya, penetration into potential new areas, and increased digital sales transactions. through collaboration with e-commerce platforms and market development.

Cost Advantage Through the SMBRGO45 Program

For Cost Leadership Through the SMBRGO45 Program initiative, the Company carries out various cost efficiency efforts in various fields. The company started to run an industry 4.0-based factory automation program by implementing an intelligence process control system to drive improvements on the operations side. Production cost efficiency is also carried out by optimizing the use of low-calorie coal, alternative materials and alternative fuels. Meanwhile, in terms of logistics, distribution patterns are optimized to get the most efficient service costs to customers.

Employee Competency Improvement

The Company also pays full attention to HR aspects through Employee Competency Improvement initiatives which are consistently developed to create superior and professional HR. Talent Pool development is carried out at every level through profiling assessments, management development programs, talent management training, as well as professional certification for each required work function. Development is also carried out on the Talent Management System to regulate talent development & career paths, including the role of talents for people with disabilities. In addition, the Company also supports the transformation of work culture through integrated performance-based programs.

These three initiatives are expected to support the Company’s aggressive efforts in responding to market needs and achieving the targets mandated by the Shareholders as well as being the basis for the Company to continue to be optimistic in realizing the Company’s vision to become the foremost Green Cement Based. Building Material Company in Indonesia.

Suherman Yahya
President Director of PT Semen Baturaja Tbk