Semen Baturaja Increases MSME Competitiveness Through Branding and Product Packaging Design Training

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BATURAJA – In an effort to increase sales and competitiveness of Micro, Small, and Medium Enterprises (MSMEs), PT Semen Baturaja Tbk (SMBR) as a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG) through Rumah BUMN Baturaja held a Product Branding & Packaging Design training. This activity took place at the Kemuning Hotel, Baturaja, Ogan Komering Ulu Regency, South Sumatra on Tuesday (27/8).

The training, which was attended by 50 MSMEs from various sectors, presented Reza Apriandi, Founder of Boesku Indonesia, as a resource person. Reza, who is known as an experienced practitioner in mentoring MSMEs to move up a class, provided in-depth insights into the importance of branding and packaging in strengthening product competitiveness in the market.

The training materials include branding theory, packaging design, and product photography techniques. In addition to theory, participants also had the opportunity to practice directly attractive packaging design, packaging processes, and effective product photography techniques. The purpose of this training is to help MSMEs improve the quality of their products so that they are more attractive and have a higher selling value.

Reza Apriandi emphasized that product packaging not only functions as a protector, but also as an identity of the product itself. “Attractive packaging design can be the main attraction for consumers. It is important for business actors to understand that packaging is the identity of the products they sell,” he said.

In addition, Reza also emphasized the importance of quality product photos as a determining factor in purchasing decisions. “Attractive and clear visuals will increase consumer confidence in the products offered,” he added.

Gili Aprial Braja, Senior Manager of CSR Semen Baturaja, who also attended this activity, expressed his hope that this training would provide real benefits for the participants. “We hope that through this training, MSMEs in Baturaja can improve the quality and competitiveness of their products in an increasingly competitive market,” said Gili in his speech.

He also added that this program is part of Semen Baturaja’s commitment to supporting local economic empowerment through Rumah BUMN Baturaja.

SMBR currently fosters at least 261 MSME actors under the auspices of Rumah BUMN Baturaja. Hundreds of these business actors are divided into several categories, namely Go Digital, Go Online, and MSME Naik Kelas, with 19 of them having successfully entered the MSME Naik Kelas category.(*)

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Mini Soccer Friendly Match: Management and Employees Strengthen Togetherness in Fun Match

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BATURAJA – In an atmosphere full of enthusiasm and togetherness, the management and employees of PT Semen Baturaja Tbk (SMBR) as a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG) held a “Fun Match” match which took place on SMBR’s mini soccer field on Tuesday (20/8). This event took place on SMBR’s new mini soccer field and was a moment to strengthen relations between management and employees and test the company’s newest sports facilities.

The match, which started at 07.30 WIB, was fierce but still filled with laughter, showing high sportsmanship from both teams. The management team led by SMBR Main Commissioner Alex Iskandar Munaf with team members including Commissioner Inosentius Samsul, Main Director Suherman Yahya, Operations Director Muhammad Syafitri, and Director (Finance & HR Function) Rahmat Hidayat faced the Employee Team. Both teams played with passion, showing their best abilities on the field.

Chief Commissioner Alex Iskandar Munaf stated that the new mini soccer facility was part of the company’s efforts to encourage a healthy lifestyle among employees. “This mini soccer facility is a strategic step for the company to support employees’ healthy lifestyles. We hope that with this new sports facility, all employees can be more active and healthy, as well as increase team spirit inside and outside the work environment.”

Commissioner Inosentius Samsul added, “Through this event, we want to show that good relationships between management and employees are the key to the company’s success. “Active participation in activities like this will strengthen team cohesion and increase work productivity,” he added.

In line with that, Rahmat Hidayat, who is also the Trustee of the SMBR Sports and Arts Development Agency (Baporkes), said that the new mini soccer facility is not only a place to exercise, but also a space to strengthen relationships between employees and management.  “We are committed to continuing to provide facilities that support the health and welfare of all parties in the company,” he said. 

It is hoped that the spirit of togetherness formed in this event will continue and have a positive impact on performance and relationships between employees. (*)

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Acting Governor of South Sumatra Supports Semen Baturaja’s Strategic Steps for Sustainable Growth

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BATURAJA – Acting Governor of South Sumatra (Sumsel) Elen Setiadi inaugurated the Sako Bridge owned by PT Semen Baturaja Tbk (SMBR) as a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG). The inauguration ceremony was attended by the Regional Leadership Coordination Forum (Forkopimda).

The event was held on Tuesday (20/8) at the Wisma Ganesha Hall, Baturaja, Ogan Komering Ulu Regency (OKU), South Sumatra. This visit was also attended by the SMBR Board of Commissioners including President Commissioner Alex Iskandar Munaf and Commissioner Inosentius Samsul and the entire SMBR Board of Directors, namely President Director Suherman Yahya, Director of Operations Muhammad Syafitri, Director (Finance & HR Function) Rahmat Hidayat.

The inauguration of the Sako Bridge was marked by the signing of an inscription directly by the Acting Governor of South Sumatra Elen Setiadi accompanied by the Acting Regent of OKU M. Iqbal Alisyahbana and the Board of Commissioners and Directors of SMBR.

In his remarks, the Acting Governor of South Sumatra Elen Setiadi expressed his gratitude and congratulations on the construction of the Sako Bridge. “On behalf of the South Sumatra Provincial Government, I congratulate you on the construction of the Sako Bridge in OKU Regency, South Sumatra Province,” said Elen.

The 60-meter long bridge will be access to Mine – 3 (T-3) owned by Semen Baturaja, this mine has reserves of cement raw materials that are estimated to be able to supply needs for the next 60 years. This inauguration is one of the strategic steps in ensuring the sustainability of the supply of raw materials for cement production in the future.

“In the future, we hope that Semen Baturaja can provide other infrastructure assistance for OKU Regency, so that with this assistance, the community can directly feel the positive effects of Semen Baturaja for the community,” he said.

He added that he hopes that the inauguration of this Bridge Construction can expand accessibility in OKU Regency, so that social activities can run smoothly to improve the economy of the community in the surrounding area. We all hope that the construction of this bridge can benefit all levels of society.

Meanwhile, SMBR President Director Suherman Yahya explained that T-3 is a strategic asset for Semen Baturaja. “The administrative progress of determining the work area at the Ministry of Environment and Forestry has reached 85%, and the issuance of the Mining Business Permit (IUP) for production operations in August 2023 with an IUP area of ​​1,552.54 hectares, we are optimistic that this mine will become an important resource to support sustainable production,” he said. (*)

The Acting Governor of South Sumatra also planted Red Kaliandra (Caliandra Calothyrsus) tree seedlings as a symbol of commitment to environmental preservation at Semen Baturaja. This planting is part of Semen Baturaja’s efforts to reduce carbon emissions through the use of biomass from red calliandra plants as an alternative fuel.

SMBR President Director Suherman Yahya explained that the company is committed to continuing to find innovative, environmentally friendly solutions, one of which is through the use of Renewable Energy (EBT).

“The use of biomass as fuel is one of our efforts to reduce carbon emissions, and we are optimistic that this step will make a significant contribution to achieving the Net Zero Emission target by 2060,” he explained.

Suherman revealed that the company has identified a biomass potential of 46,844.56 tons produced from a total of 54,429 vegetation, including red calliandra plants that have calories ranging from 4,100 – 4,200 kilocalories (kcal) which are planned to be managed as alternative fuels to substitute coal or EBT.

“Until now, Semen Baturaja has had 972 red calliandra plants, with a target of 1,500 red calliandra plants planted by the end of the year, with the potential calculation of being able to absorb up to 75.93 tons of CO₂. This shows a significant contribution to reducing carbon emissions,” said Suherman. (*)

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Baturaja Semen Commissioner Working Visit to Palembang Office: Ensuring Supply Preparation for Semester II/2024 Performance

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BATURAJA – In an effort to ensure operational readiness and improve company performance in Semester II/2024, the Commissioner of PT Semen Baturaja Tbk (SMBR), Inosentius Samsul, paid a working visit to the SMBR Office in Palembang on Tuesday (13/8). During his visit, he was accompanied by SMBR Main Director Suherman Yahya and staff.

This visit has the main focus on checking the Distribution Center (DC) in Palembang, which is an important distribution center for the company in ensuring Semen Baturaja products can be distributed optimally to various marketing areas. DC Palembang is expected to be the spearhead in improving product distribution to be more efficient and effective in Semester II/2024.

On this occasion, Inosentius Samsul conveyed the importance of thorough preparation and improvement in every aspect of the company’s operations. “We must ensure that all elements of the company work optimally to achieve the targets set in Semester II/2024. This visit is part of our commitment to improve performance and ensure better distribution readiness,” said Inosentius.

Apart from that, this visit was also a moment to review the strategies that the company will implement in facing challenges in the second half of this year.

SMBR President Director Suherman Yahya emphasized that the company is making various adjustments and innovations to improve performance in Semester II/2024 and consolidate with the parent company SIG. “We realize that performance results in Semester I/2024 still need to be improved. Therefore, we are focusing on strengthening distribution and optimizing production to achieve better targets in Semester II/2024,” explained Suherman.

This visit marks Semen Baturaja’s commitment to continue to improve performance and ensure that all assets and resources owned by the company are used optimally. With the steps taken, Semen Baturaja is optimistic that it can achieve better results in the remainder of 2024. (*)

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Strengthening Core Values, Semen Baturaja Holds Town Hall Meeting AKHLAK 4 Future

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BATURAJA – In order to celebrate four years of the BUMN AKHLAK cultural value which is entering its 4th year, PT Semen Baturaja Tbk (SMBR) as a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG) held an AKHLAK 4 Future Town Hall Meeting which took place at the Wisma Ganesha Hall, Ogan Komering Ulu Regency (OKU) on Wednesday (7/8).

Present at the event were the ranks of the SMBR Board of Commissioners including President Commissioner Alex Iskandar Munaf who attended offline, Commissioner Hadi Daryanto and Independent Commissioner Chodwadja Sanova who joined online, and Secretary of the Board of Commissioners Agus Darmawan who also attended offline and accompanied the President Commissioner. From the ranks of the SMBR Board of Directors, President Director Suherman Yahya, Director (Finance & HR Function), and Director of Operations Muhammad Syafitri, along with all SMBR employees.

In his speech, SMBR President Commissioner Alex Iskandar Munaf provided deep motivation to invite all employees to continue to commit to the transformation of the AKHLAK culture. “We always prepare an adaptive mentality and create resilience, so that Semen Baturaja is able to survive amidst various threats of disruption and world changes, and not get trapped in a comfort zone. The company must continue to upgrade itself along with the progress of the times, until it succeeds in realizing Semen Baturaja’s ideals of becoming a global cement company. Make the AKHLAK philosophy a provision of enthusiasm to continue to work and innovate. AKHLAK BUMN as core values ​​should be a foothold to move up a class and capital to win in competition,” he said.

Furthermore, he also emphasized the importance of thinking logically and factually in taking action. “In every step we take, it is very important for us to always think logically and based on facts. This is part of our commitment to continue to maintain integrity and professionalism at Semen Baturaja,” he said.

Meanwhile, SMBR President Director Suherman Yahya emphasized the importance of implementing AKHLAK values ​​in every aspect of work and daily life. “This commemoration is not just a ceremonial event for us to celebrate that morals were initiated, but hopefully on this occasion we can again reflect, internalize, improve if still lacking, fix and implement seriously for the AKHLAK values ​​that are the cultural values ​​of our company,” he said.

The AKHLAK 4 Future Townhall Meeting was also filled with various discussion sessions and sharing sessions as well as the AKHLAK Quiz designed to test and deepen participants’ understanding of these values.

Not only that, SMBR President Commissioner Alex Iskandar Munaf also visited employee facilities and infrastructure on Tuesday (6/8). This visit included the workplace area, health facilities, sports, break rooms, and mess. This step is part of the company’s ongoing efforts to create a healthy, safe, and comfortable work environment to support the productivity and job satisfaction of all employees.

During his visit, Alex stated, “I believe that employee welfare is an important pillar in achieving optimal productivity and job satisfaction. Through this visit, as the President Commissioner of Semen Baturaja, I want to ensure that the facilities provided truly meet employee needs and support a healthy and productive work environment.” (*)

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Realizing Sustainable Innovation, Semen Baturaja Wins Three ENSIA Awards 2024

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JAKARTA – PT Semen Baturaja Tbk (SMBR) as a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG) has won 3 awards at the 2024 Environmental and Social Innovation Awards (ENSIA) held by PT Sucofindo on Wednesday (31/7) at The Westin Resort Nusa Dua, Bali.

The three awards brought home by SMBR were two Platinum Awards and one Silver Award, including the Platinum Predicate for the B3 Waste Reduction Innovation category and the Energy Innovation category and the third award for the Energy Efficiency Reduction Innovation category.

The awards were received directly by SMBR Vice President of Corporate Secretary Hari Liandu. It is known that the ENSIA Awards give awards to companies that have shown extraordinary efforts in environmental and social innovation. With the theme “Extraordinary Turnaround Innovation For Sustainability”, this event emphasizes the importance of innovation to achieve sustainability goals.

Hari Liandu explained that this achievement is the company’s commitment to presenting sustainable innovation to support environmental preservation. “This award is concrete evidence of the company’s commitment to supporting environmental conservation through sustainable innovation that has an impact on reducing energy consumption and reducing carbon emissions, in line with global efforts to address climate change,” he said.

At ENSIA 2024, won the Platinum predicate for the B3 waste reduction innovation category, an innovation carried out by SMBR thanks to the B3 sludge oil waste utilization program as a substitute fuel or alternative fuel in the kiln. This innovation has not only succeeded in reducing the negative impact on the environment but also significantly increased operational efficiency.

The second Platinum predicate was also won again, for the energy efficiency innovation category through the Cement Grinding Process program with the Addition of Cement Grinding Aid (CGA) as an Effort to Reduce the Slag Index. By adding CGA, the slag index can be reduced without sacrificing cement quality. This program has succeeded in reducing the heat & fuel consumption index, reducing carbon emissions.

Then, the Silver predicate in the Emission Reduction Innovation category was won by SMBR through the program using Artificial Intelligence (AI) technology in the form of Expert Optimizer (Intelligence Process Control System Program) to optimize the control of operating parameters on production equipment. This program is able to analyze all sample data massively and simultaneously to provide extensive information and appropriate actions, so that it can produce efficiency in the production process.

“In the previous year, Semen Baturaja also won an award at the same event with the Platinum predicate in the Social Innovation category through the SMBR Economic and Education Bee Farm Program, but this year we managed to bring home three trophies at once in 3 categories,” said Hari.

Meanwhile, in his remarks, Deputy Minister of Environment and Forestry Alue Dohong at the peak of ENSIA 2024, appreciated PT Sucofindo, as well as business actors who have implemented efficiency in managing the balance between the environment, economy, and social.

This, said Alue Dohong, is a form of the company’s commitment to concern for climate change, environmental management. “We hope that in the future, business actors who receive awards can provide and create innovations sustainably,” he said.

Alue Dohong added that with the commitment of business actors in managing environmental, economic and social balance, of course, in line with the PROPER instrument. “How companies manage, not only the benefit aspect, but also aspects of the environment and social responsibility,” he said.

Meanwhile, President Director of PT Sucofindo Jobi Triananda expressed his highest appreciation to all business actors who have participated in the ENSIA 2024 event. Because, the innovations that have been produced, both social and environmental innovations, are real evidence of business actors in contributing to sustainable development.

This year’s ENSIA event was attended by 756 papers, and this event was held to provide opportunities for environmental and social innovators to implement carbon emission efforts, community empowerment and support proper as a government policy. And, this innovation not only provides benefits to companies, but also has a broad positive impact on society and the environment. (*)

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Semen Baturaja CEO Awarded Indonesia’s Top Green Leaders 2024

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JAKARTA – PT Semen Baturaja Tbk (SMBR) as a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG) received the Indonesia’s Top Green Leaders Award 2024 which took place at The Sultan Hotel & Residence, Jakarta on Tuesday (30/7).

This award was won thanks to the company’s commitment to supporting environmentally friendly and sustainable business practices. The event organized by Warta Ekonomi carried the theme “Green Orientation and Sustainability Initiatives with Progressive Movements” and awarded SMBR President Director Suherman Yahya as the Indonesia Green Leader for Green Orientation in Strengthening Green Business through Environmentally Friendly Innovation” in the Basic and Chemical Industry category. The award was received by SMBR’s Manager of General Affairs Jakarta Rena Nur Kumalasari.

SMBR President Director Suherman Yahya expressed his pride in this achievement. “This award is not only mine, but also belongs to all Semen Baturaja people who have worked hard and are committed to preserving the environment. We will continue to innovate to run a sustainable business.” Semen Baturaja has implemented various green initiatives in its operations. The implementation of the latest technology in the production process is able to reduce carbon emissions significantly. In addition, the use of renewable energy and increasing energy efficiency in daily operations are part of the company’s efforts to protect the environment.

“The implementation of an efficient and environmentally friendly waste management system, including recycling production waste into alternative raw materials, is also the company’s main focus in line with the Sustainable Development Goals (SDGs),” said Suherman. (*)

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Fully Committed to the Economic Pillar, Semen Baturaja Again Wins Two TJSL & CSR Awards 2024

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JAKARTA – PT Semen Baturaja Tbk (SMBR) as a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG) has again won two prestigious awards at the 4th TJSL & CSR Award 2024 by BUMN Track with the theme “Contribution of the Four Pillars of BUMN TJSL in Supporting the Achievement of SDGs” which took place at the Grand Ball Room of the Borobudur Hotel, Jakarta on Tuesday (30/7).

SMBR managed to take home two awards including the Strong Commitment CEO Award on Economic Program of CSR which was given to SMBR President Director Suherman Yahya and the Four Star Award with Gold Predicate in the Economic Pillar category. The award was received directly by SMBR’s Senior Manager of Corporate Social Responsibility (CSR) Gili Aprial Braja.

This award was given as a form of appreciation for SMBR’s full commitment in implementing the Social and Environmental Responsibility (TJSL) program and achieving the Sustainable Development Goals (SDGs). Previously, SMBR received an award at the same event last year with the Silver predicate.

Gili said last year we received the silver predicate, this year it has increased with the achievement of the Gold predicate, which is real proof of the company’s contribution to the community through various CSR programs that have been implemented.

“This award is a motivation for Semen Baturaja to continue to contribute to the community through sustainable programs such as strengthening entrepreneurship, micro, small and medium enterprises (MSMEs) which are fostered through Rumah BUMN Baturaja and cooperatives based on local resource potential through community empowerment, one of which is the Economic & Education Bee Farm Program,” he said when receiving the award.

Meanwhile, CEO of BUMN Track SH Sutarto said that the TJSL & CSR Award is not only an award for BUMN’s concern but is a real commitment and responsibility of BUMN to build a better country through social and environmental contributions.

During the four years of implementation, many program innovations have been created by BUMN as a contribution to community welfare and environmental preservation. The latest one carried out this year, BUMN Track not only gives appreciation to the company but also to those in charge of the TJSL Committee. “This award is not just recognition, but motivation to continue to innovate and increase efforts in creating a positive impact. “Amid global challenges such as climate change and social inequality, the role of BUMN in implementing TJSL and CSR policies is becoming increasingly important,” said SH Sutarto. (*)

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Semen Baturaja Sales Volume Reaches 928.6 Thousand Tons Until Semester I 2024

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JAKARTA – PT Semen Baturaja Tbk (SMBR), a subsidiary of PT Semen Indonesia (Persero) Tbk (SIG) recorded cement sales volume reaching 928.6 thousand tons or up 5% in the first semester of 2024 compared to the previous period of 888.2 thousand tons at the end of June 2023.

In terms of revenue, SMBR is still relatively stable thanks to the cost efficiency initiatives implemented, operating expenses were recorded to have decreased by 17% and financial expenses also decreased by 21% compared to the previous period. SMBR’s revenue during the first semester of 2024 was recorded at IDR 835.1 billion, still relatively stable compared to the same period the previous year.

SMBR Vice President of Corporate Secretary Hari Liandu revealed that the dynamics of the cement market conditions are still experiencing contraction and oversupply which is a challenge to the performance of the cement industry this semester.

“Based on data from the Indonesian Cement Association (ASI) for the period of June 2024, domestic market demand decreased by 0.2 percent year on year (yoy), especially in the bagged cement segment. However, SMBR was able to increase sales volume and revenue in the bulk segment as well as product diversification,” said Hari.

Hari added that SMBR remains optimistic in maintaining solid performance by increasing added value and competitive advantage.

“The company continues to implement cost leadership measures through the implementation of operational excellence in various fields. We improve equipment performance, optimize supply chain, and contribute to the Sustainable Development Goals (TPB). In addition, we also focus on increasing other revenues and strengthening synergies with SIG as the parent company,” explained Hari.

In an effort to increase efficiency and contribute to sustainable development, SMBR continues to support the creation of an environmentally friendly cement industry, including maximizing alternative fuels as alternative fuels derived from industrial waste and urban waste. “We collaborate with several waste-producing industries, we manage the waste produced as a substitute for alternative fuels, as a result this can reduce the burden of production costs and reduce carbon emissions,” said Hari. SMBR’s commitment to supporting environmentally friendly industries, not only that, but is proven by the acquisition of 2 certificates this year, including the Green Label certificate with the Gold predicate from the Green Product Council Indonesia (GPCI), then the ISO 50001:2018 Energy Management certificate. The acquisition of these certificates is proof that Semen Baturaja is committed to supporting sustainable development in line with the objectives of the parent company SIG. (*)

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