Palembang – PT Semen Baturaja (Persero) Tbk (SMBR) continue to become a sponsor of Sriwijaya FC (SFC) in the 2019-2020 season competition. This year, Sriwijaya FC will enter the PSSI competition in League 2.
As one of the State-Owned Enterprises (SOEs) operating in the Province of South Sumatra, SMBR signed a cooperation agreement as an SFC sponsor at the SMBR Head Office, on Monday (26/08).
The signing of the sponsor was carried out directly by President Director of SMBR, Jobi Triananda Hasjim, with Director of PT Sriwijaya Optimis Mandiri (SOM) as SFC management, Asfan Fikri Sanaf. The signing was witnessed by board of management of both companies and representatives of the players.
SMBR which carries the product tagline “Kokoh & Tahan Lamo”, agreed to carry the tagline “Semen Baturaja, Semennyo Laskar Wong Kito”. This tagline gives hoped that Semen Baturaja products are loved by the people of South Sumatra, like the love of Sriwijaya FC.
President Director of SMBR, Jobi Triananda Hasjim said that this collaboration with SFC can further strengthen the SMBR brand image so that people are more familiar with SMBR products as local cement products owned by the people of South Sumatra.
“We hope the people of South Sumatra will remember SFC as Laskar Wong Kito and spontaneously they will remember Semen Baturaja also” he said.
Jobi also said that the collaboration with SFC could not be separated from the company’s determination to contribute to improving football achievements in South Sumatra Province. In addition, the collaboration is also expected to significantly improve the performance of the SOEs.
As known during Semester I / 2019, SMBR managed to record an increase in sales volume from 863,984 tons to 883,622 tons, up 2% from the previous period when national cement demand still corrected by 2.2%.
SMBR has also managed to maintain and increase market share in the Sumbagsel region, which is the marketing base of SMBR by 5% to 35% from the previous period.
Jobi is optimistic that SMBR can increase cement sales on Semester II / 2019 along with an increase in sales volume in July 2019 reaching 6%. The largest increase in sales volume on July 2019 was contributed by the increasing sales in South Sumatra and Jambi.
“Our performance in Semester II / 2019 must be better than this Semester” he said.
PT SOM as SFC’s management welcomed the sponsorship agreement since SMBR is a BUMN that operates in South Sumatra. If there are many SOEs and ROEs help Sriwijaya FC, according to Asfan, the club from South Sumatra that he leads will achieve more.